Case Study

Blake’s Lotaburger

Blake’s Lotaburger is a regional delicacy in its native New Mexico. Famous for their Green Chili Burger, they’ve served the Land of Enchantment since 1952. With more than 70 locations across New Mexico, Texas and Arizona, they are truly a Southwest staple. Fuzzy Duck partnered with Lotaburger for a website redesign to best reflect the spirit of their business with its iconic brand, retro charm, and delicious food.
Blake's Lotaburger Website Homepage
Web Development

A Fresh Look

Lotaburger offers many seasonal limited-time offers and promotions, like rotating shake flavors, making every season worth celebrating! A central goal of their homepage was to showcase these special offerings in a way that appeared polished but could also be easily updated by the Lotaburger team. Our homepage solution combined good design and simplified tech, resulting in a backend with easy-to-update links and animations. Their existing branding and design elements made developing their digital presence a fun and creative experience.

A key feature of any restaurant’s website is quick access to their menu. Blake’s Lotaburger menu design was meant to evoke a ’50s drive-in with their pinstripe branding and vintage fonts. The high-quality images of their tasty food leap off the page, making mouths water with just a picture. Slick mobile compatibility is essential so that people can access their menu on the go. To increase usability on mobile devices, we built a custom quick-navigation feature allowing users to easily click between menu sections.

Custom Development

Location Finder Web App

There are a wide array of Lotaburger locations with slightly different offerings and experiences. For example, some have all-day breakfast, some are drive-thru only. Fuzzy Duck custom-built a web app integrated into the site to allow guests to quickly find important location-specific info, like hours, offerings, and online ordering.

Blake's Lotaburger Location Finder Web App
Ecommerce

Merch Store

The updated site offers an opportunity for Lotaburger lovers to get their hands on exclusive merch. The merch page showcases their selection of wares and makes the shopping experience simple. In order to make this possible, the site features a WooCommerce store with simple filtering and multi-payment options. Loyal fans can purchase t-shirts, tote bags, stickers, and more!

Blake's Lotaburger Ecommerce Store Website Integration
Graphic Design

Signage and Print

Signage and print design is an additional vital component of restaurant marketing. Our experience with menu design guided us as we crafted easy-to-read, branded menus for Blake’s lobbies and drive-thrus. We also designed signage to support hiring initiatives and point-of-sale communications.

Blake's Lotaburger Drive-Thru Menu and Signage

We Can Help With Your Next Web Project

Having an up-to-date, on-brand website that best represents your company is extremely important to the success of all kinds of businesses! In modernizing your digital presence, we will create a hub that represents the culture of your company, with all the integrations you need to keep business booming. We’d be proud to play a part in your small business story.

Get Started On An Updated Website Today!