On paper, Snapchat is the hot new marketing trend. It has more than 160 million active users, exponential growth rate, it’s extremely timely and was even 2016’s most downloaded app from the Apple store.

But, with plummeting stock prices following the company’s IPO it seems more important to ask-is Snapchat right for all businesses? While it’s unlikely that this extra avenue will harm any business, it’s important to ask yourself whether or not to devote time and resources toward Snap marketing. Here’s what you need to know before making a decision.

First, Snapchat is popular among young consumers. While a huge majority of general digital users are on snapchat, a whopping 71 percent of those users are below the age of 25. If your business doesn’t appeal to a younger demographic, the platform might not be the right fit.

Second, snapchat could be great for providing a behind-the-scenes look at your business. For example, restaurants can post demonstrations on how to make special recipes in 10-second intervals. Boutiques can share new merchandise before it hits the shelves. Office settings can offer a glimpse at their company culture. Additionally, all Snapchat content is two way, allowing for feedback from viewers and consumers.

Finally, it has a local feel. Snapchat’s geo-filters allow consumers within a selected radius to add a filter to their photos. This can be an extremely effective tool for events. Plus, there is Snapchat’s custom stories tool that allows users to create shared stories within a geographic boundary. These tools tie into trends towards locality that have exploded over the past five years.

All things considered, Snapchat has the power to be an extremely effective tool to engage with a younger demographic. If your business has that appeal, Snap could propel your brand to a more intimate and friendly feel. If your company is ready to dive into the world of Snapchat, but might need a little assistance, Fuzzy Duck is here to help. Contact us today to find out how we can implement a Snap strategy for your business.