Part of what makes Fuzzy Duck so unique is the variety of ways our clients can choose to engage with us. We customize each engagement to your specific situation and budget, finding a balance of both services and cost-effectiveness. One of our most effective and flexible engagement options is the monthly retainer. We work with each client to identify specific marketing areas where they need regular assistance each month and tailor that assistance to fit a monthly budget that works for them. A retained partnership helps ensure your marketing efforts are being implemented consistently, month after month – all within your predetermined budget.

We understand the pitfalls of a one-size-fits-all approach – a marketing retainer is tailored to meet the specific needs of your business. The Fuzzy Duck team will work with you to establish a prioritized list of goals and systematically tackle them. On a monthly basis, this list will be evaluated to ensure that we’re working on what is most helpful to you at any given time and shifting with your needs. An ongoing relationship allows for frequent analysis of results, refinement of the process, and improvement over time.

One of the top challenges for small businesses is managing cash flow. A monthly retainer involves a set monthly amount that YOU determine (starting as low as $1,000) paid over an agreed amount of time (usually 6 to 12 months). The retainer approach offers consistent marketing support at a flat-rate, allowing you more control over your budget and therefore your cash flow. 

Because we work with you (and your budget) to determine the set monthly services, you can also adjust those services (or budget) over time based on the results we are seeing. Maybe you’re seeing consistent leads and ROI from our search engine marketing efforts and you want to divert more time and resources there. Or maybe the two monthly articles being pushed out through social media are getting less traction than you hoped.  That’s the beauty of it, we can adjust strategies – either working within the same budget or adjusting the budget as well. We’ll show the metrics and give you our recommendations – and then you are free to adjust the services, the deliverables or the budget.

With a retainer, you’ll have a dedicated account manager who knows your company and ongoing projects inside out. They’ll act as a central point of contact for updates and requests, making communication easy on you. On a regular basis, Fuzzy Duck will schedule retainer reviews to ensure we continue to align with your goals and priorities. These check-ins keep you looped in on our efforts and results, highlighting progress, insights, and remaining to-dos. Consistent and regular communication helps us understand your style, preferences, and groove better in this longer-term engagement.

We understand that each small business has its own unique needs, our retainer approach emphasizes flexibility so that working with us is easy and productive. A marketing retainer might just be your key to accomplishing more for your business. Consider our team an extension of yours and hand off the things you need to get done but haven’t quite made progress on yet. A marketing retainer can provide your small business access to consistent, strategic marketing support in a flexible, cost-effective way.