Is your logo working as hard as you are? That is, is it helping drive business, portray a professional look, and helping your company [...]

By recognizing branding trends, you can try new and different ways to get your brand noticed. Trends are everywhere. They saturate our social [...]

A strong visual aesthetic is powerful way to build brand recognition and be memorable in our brand-saturated world. Having a selection of visual brand [...]

We talk a lot about brands being all-encompassing. Your brand extends from your name and logo to the way you answer your phone. Everything your [...]

Creating a new logo can feel like a big task! Encapsulating all the elements of your brand in one simple design is a true feat. [...]

There's the counseling fairy godmother, the chivalrous prince charming, and the wise-cracking donkey sidekick to make us laugh, for example. Many of our most beloved [...]

For millennia, images and iconography have been an important part of communication and the written language. You know, like the buffalo etched into cave walls [...]

The word animation might conjure up images of your favorite Saturday morning cartoons or that Disney movie your kids can’t stop watching. And while animation [...]

There are a host of psychological phenomena businesses use in their marketing. Some examples include the common practice of pricing items to end in “.99”, [...]

Colors can have quite an effect on us, either positive or negative. Designers can spend a lot of time deciding on just the right hue [...]